AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Imperfect Action
How niche is too niche? 2 ways to "un-niche" your business
Jun 27, 2024
Discover when it's beneficial to expand your niche, the evolution from niche to generalist, strategies for un-niching like going upstream, downstream, or changing services, and the importance of market demand in expanding your audience.
12:38
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Expanding your market horizons can lead to growth by targeting different audience segments or diversifying products/services.
- Recognizing signs of outgrowing a niche is crucial for adapting business strategies and catering to diverse customer needs.
Deep dives
Expanding Your Niche to Fuel Business Growth
Business owners often agonize over choosing a niche for their business. However, niches can evolve over time and should not be permanent. As businesses grow, they may hit a ceiling in their current market demand, prompting the need to expand who or how they serve their audience. Un-niching strategies include targeting different audience segments upstream, downstream, horizontally, or diversifying products/services.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode