Struggling to make a consistent income? When turning your 1:1 offer into an online course isn't the solution
Jun 30, 2024
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Learn why converting 1:1 clients to online courses isn't the answer for consistent income. Discover the importance of a solid sales funnel and intentional offer designs to engage existing clients and attract new audiences. Explore strategies to boost launch profits and streamline your business model.
Converting 1:1 services to online courses may not solve income fluctuations due to different client needs.
Creating a suite of offers tailored to diverse client problems boosts income consistency and client retention.
Deep dives
The Pitfalls of Converting One-on-One Services to Online Courses
Converting one-on-one services into online courses can lead to income inconsistency for service providers, as clients who have already achieved the outcome are unlikely to purchase the same course. This shift may not solve income variations and can result in the need to constantly attract new clients for sustainable revenue.
Importance of Building a Comprehensive Offer Suite
Creating a suite of offers that cater to different needs of clients can increase client retention and overall income consistency. By considering the entire client journey and providing various solutions, businesses can keep clients engaged and returning for different services, leading to more substantial lifetime value and reduced reliance on acquiring new customers constantly.
Strategic Offer Design for Sustainable Business Growth
Streamlining and refining offer suites to address diverse client problems without increasing workload can drive consistent income and business growth. Rather than expanding offers extensively, intentional design focusing on a core outcome can attract ideal clients and encourage repeat business, ultimately leading to a more effective and sustainable business model.
Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.
- The importance of understanding that your 1:1 client may be quite different to your one-to-many student. - Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lack lustre results. - The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.