Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Latest episodes
Jun 20, 2024 • 39min
Coaching Call: What would be the fastest way to become financially free without my freelance job in the corporate world?
A coaching call with Steven, co-owner of a software platform for coaches, discusses strategies to become financially free without his freelance job. Topics include niche specialization, offer suite strategy, and creative income options. The episode explores transitioning to full-time entrepreneurship, high-end coaching services, and balancing freelancing with building a software company.
Jun 18, 2024 • 43min
Why building an online business is not a linear journey: Behind the scenes with Launch Magic students
Discover how Launch Magic students clarify programs, follow structured launches, overcome mental challenges, and benefit from a supportive community. Explore the diverse journeys of online business builders, navigating transitions and facing strategic shifts. Learn about the advantages of Launch Magic, including messaging, audience nurturing, and structured processes for business growth.
Jun 16, 2024 • 37min
How to learn from each launch to grow your sales faster (with Christine Corcoran)
Christine Corcoran shares insights on mastering launch processes, emphasizing market research, offer evolution, and post-launch reviews for continuous improvement. Learn how to optimize sales outcomes by understanding success factors and pitfalls in each launch.
12 snips
Jun 13, 2024 • 1h 31min
(Masterclass) How to tweak your launch strategy to make more sales in a tough economy
Learn how to tweak your launch strategy for more sales in a tough economy. Discover common content mistakes to avoid, essential shifts for profit, and strategies for selling without feeling salesy. Get insights on creating urgency, connecting with your audience, and optimizing product launches for success.
Jun 11, 2024 • 22min
Inside Launch Magic: Real stories from my students
Students share their experiences in Launch Magic, from struggling before joining to achieving success. The importance of clear messaging, audience targeting, and constant enhancement for product launches. Success stories of online course launches, financial freedom, and the benefits of structured programs. Testimonials from Launch Magic participants and a promo for a free masterclass to boost sales in a tough economy.
11 snips
Jun 9, 2024 • 41min
Here's how Eliska launched her first offer with just 20 subscribers and 200 followers
Eliska, an e-commerce store owner turned coach, shares how she launched a successful offer with a tiny audience. She discusses targeting specific niches, launching before creating an offer, warming up the audience, and addressing hesitations. Other topics include using webinars strategically and collaborating to expand reach in launching programs.
6 snips
Jun 6, 2024 • 14min
4 signs your launch audience is the wrong one for your offer—and what to do instead
Discover how to identify if your launch audience is the wrong fit for your offer, the difference between messaging and audience problems, the benefits of unsubscribes, and the challenge of selling a DIY offer to an audience wanting a done-for-you solution.
5 snips
Jun 4, 2024 • 10min
What to do in the 90 days before your launch—without annoying your followers and subscribers
Discover the key steps to a successful product launch in 90 days, focusing on messaging validation, audience engagement, and email list growth. Learn about the importance of audience education and content planning, and the benefits of joining LaunchMagic for a strategic launch approach.
Jun 2, 2024 • 13min
4 rules to break in your next launch for more profit
Learn why chasing goals every moment might not be best for your business. Discover the importance of doing what's right for you consistently. Find out why outdated marketing fads like hype don't work. Understand that launching is about helping people make a decision, not flooding them with value.
5 snips
May 30, 2024 • 11min
Do launches still work in this economy? Here's what you need to know
Learn how to navigate launches in the current economy and unlock the Magician's Gap to craft successful offers. Discover effective messaging and launch strategies for selling in any economy. Also, get tips on managing subscriptions and saving money with Rocket Money.
