Imperfect Action
How to learn from each launch to grow your sales faster (with Christine Corcoran)
Jun 16, 2024
Christine Corcoran shares insights on mastering launch processes, emphasizing market research, offer evolution, and post-launch reviews for continuous improvement. Learn how to optimize sales outcomes by understanding success factors and pitfalls in each launch.
37:06
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Quick takeaways
- Launches are a repeatable sales process for learning and tweaking over time.
- Comprehensive market research before launches is crucial to understand and meet customer needs.
Deep dives
The Importance of Market Research and Data Analysis in Launches
Market research and data analysis play a crucial role in successful launches. Conducting conversations with potential clients, surveys, and analyzing launch data can provide insights into what customers need and help identify any missing components in the launch strategy. By understanding customer objections, creating valuable bonuses, and optimizing lead generation early on, businesses can enhance their launch success.
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