Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Latest episodes
9 snips
May 28, 2024 • 21min
The 4 best types of content to post in the lead up to your digital product launch
Learn about the strategic content creation for a successful product launch, addressing audience hesitations, growing your email list with the right people, and navigating the transition from problem to solution in content marketing. Discover the importance of showcasing transformation examples through testimonials and case studies and maximizing savings with a personal finance app.
May 26, 2024 • 11min
6 ways to avoid overwhelm in your next launch
Learn how to avoid overwhelm in your next launch by focusing on realistic goals, embracing failure, and taking incremental steps. Discover the importance of understanding your audience, starting small, and iterating for success. Find out why planning too much can lead to more stress and how to navigate the uncertainty of launching a new offer.
6 snips
May 23, 2024 • 12min
Why launching is a repeatable process—not a one-time gig
Learn about the importance of a reliable sales process, educational value in launching, and pivoting to audience needs. Discover the benefits of non-buyer feedback and embracing launching as a repeatable sales process for success.
6 snips
May 21, 2024 • 14min
7 mistakes to avoid when planning a launch
Discover the importance of audience research and avoiding premature offer creation in online business launches. Learn about the value of repeated launches, sales processes, and leveraging small audiences to improve future launches.
May 19, 2024 • 11min
Offers not converting? Try these 7 tweaks to make more sales
Discover 7 tweaks to boost online sales, including understanding your audience deeply, bridging knowledge gaps, using relatable language, leveraging social proof, and gauging audience warmth for growth.
7 snips
May 16, 2024 • 17min
Small audience? Don't make these mistakes in your next launch
Key topics include common mistakes when launching to a small audience, repeatable launch process for selling offers, maximizing launch profits, understanding when to use paid ads, and valuable show links for further resources.
May 14, 2024 • 14min
A bigger audience doesn't mean more profit: What to focus on instead of audience size
The podcast discusses why focusing on audience size doesn't always lead to more profits. It emphasizes the importance of converting existing offers, building a strong foundation, and nurturing relationships with your audience. The host highlights the need for a clear sales process and shifting perspective on creating content to drive sales.
May 12, 2024 • 24min
7 ways that failures (and mistakes) work FOR you in your business
Learn how embracing failure can lead to success in business, why being a beginner is important for growth, and how focusing on goals is key. Discover how facing fear and failure can actually speed up your long-term success, and why failing is never a waste of time.
May 9, 2024 • 14min
5 small shifts to sell your offers without feeling sales-y
Learn how to sell your offers authentically without feeling sales-y with mindset shifts, strategic messaging, and the power of stories. Address customer hesitations, provide value, and build trust to boost your business impact.
7 snips
May 7, 2024 • 16min
Struggling to grow your audience? You might be missing one (or both) parts of the audience growth formula
Learn why balancing remarkable content and a growth strategy is crucial for audience growth. Discover the importance of intentional promotion strategies over organic growth. Find out how creating remarkable content and stepping out of your comfort zone can lead to business growth.
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