Imperfect Action
7 mistakes to avoid when planning a launch
May 21, 2024
Discover the importance of audience research and avoiding premature offer creation in online business launches. Learn about the value of repeated launches, sales processes, and leveraging small audiences to improve future launches.
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Quick takeaways
- Prioritize audience research to bridge the 'magician's gap' for better product-market fit.
- Avoid premature focus on evergreen models by starting with live launches for valuable feedback and optimization.
Deep dives
Avoid Product-First Approach when Launching
One of the main mistakes highlighted is investing excessive time in creating a product before gauging its demand. Often, creators immerse themselves in making their product without validating its market appeal. This results in delays and potential disconnect with audience needs. Additionally, relying on waitlists or assumed interest may not accurately reflect actual purchase intent, leading to missed opportunities for course correction. Overcommitting to initial product versions can hinder adaptability for customer feedback, prompting a need for more agile development.
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