Imperfect Action
Why launching is a repeatable process—not a one-time gig
May 23, 2024
Learn about the importance of a reliable sales process, educational value in launching, and pivoting to audience needs. Discover the benefits of non-buyer feedback and embracing launching as a repeatable sales process for success.
11:34
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Quick takeaways
- Launching should be viewed as a repeatable sales process for consistent revenue injections.
- Launching before feeling fully ready allows for learning, experimentation, and continual improvement based on feedback.
Deep dives
Importance of Launching as a Repeatable Sales Process
Launching a product is not merely about unveiling it to the world but should be viewed as a repeatable sales process. This shift in perspective emphasizes the importance of treating launches as a consistent sales strategy rather than a one-time event. By adopting this approach, businesses can generate consistent revenue injections and refine their sales process over time through feedback and iteration, leading to increased profitability.
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