Imperfect Action
A bigger audience doesn't mean more profit: What to focus on instead of audience size
May 14, 2024
The podcast discusses why focusing on audience size doesn't always lead to more profits. It emphasizes the importance of converting existing offers, building a strong foundation, and nurturing relationships with your audience. The host highlights the need for a clear sales process and shifting perspective on creating content to drive sales.
14:25
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Quick takeaways
- Building strong foundations is crucial for business success, including efficient systems, adequate support, structured offerings, clear brand strategy, understanding ideal client, and meticulous finances.
- Engage and nurture existing audience by sharing tailored content to build relationships, foster trust, add value, and enhance engagement for more meaningful interactions.
Deep dives
Focus on Building Strong Foundations for Business Growth
To achieve business success, focusing on building strong foundations is crucial. This involves establishing efficient systems, having adequate support like team members or virtual assistants, structuring your business offerings effectively, defining a clear brand strategy, understanding your ideal client, and managing your finances meticulously. By investing time and effort into these foundational elements, you can create a solid base for sustainable business growth and profitability.
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