

A bigger audience doesn't mean more profit: What to focus on instead of audience size
May 14, 2024
The podcast discusses why focusing on audience size doesn't always lead to more profits. It emphasizes the importance of converting existing offers, building a strong foundation, and nurturing relationships with your audience. The host highlights the need for a clear sales process and shifting perspective on creating content to drive sales.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Challenging the Myth of Audience Size and Revenue Growth
02:11 • 4min
Strategic Foundation Building for Business Success
06:37 • 2min
Emphasis on Problem Understanding, Financial Awareness, and Audience Engagement
08:42 • 2min
Shifting Focus from Audience Growth to Relationship Building and Sales Strategies
10:48 • 4min
Navigating Audience Readiness and Sales Process Refinement
15:01 • 3min