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A bigger audience doesn't mean more profit: What to focus on instead of audience size

Imperfect Action

CHAPTER

Shifting Focus from Audience Growth to Relationship Building and Sales Strategies

This chapter explores the shift in social media mindset to prioritize nurturing existing audience and fostering relationships, highlighting the significance of authenticity and consistency. It also discusses the distinction between marketing and sales and the essential role of structured sales processes in actively selling to the audience.

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