Imperfect Action

Offers not converting? Try these 7 tweaks to make more sales

May 19, 2024

Discover 7 tweaks to boost online sales, including understanding your audience deeply, bridging knowledge gaps, using relatable language, leveraging social proof, and gauging audience warmth for growth.

11:01

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Quick takeaways

Understanding your audience deeply influences launch success by tailoring content to resonate with ideal clients.

Identifying the knowledge gap between audience readiness to purchase informs impactful content creation.

Deep dives

Understanding Audience for Effective Launches

Knowing your audience deeply influences launch success. Dive beyond surface insights by engaging in meaningful conversations to grasp their specific needs. These insights help tailor launch content to resonate with your ideal clients, making them feel understood and drawn to your offer.

Introduction

2min

Insights on Audience Research for Launch Success

3min

Strategies for Bridging Knowledge Gaps and Tailoring Marketing Content

2min

Effective Communication with Clients for Better Sales Conversion

2min

Improving Sales through Buyer Decision Support and Feedback Analysis

2min

Strategies to Enhance Sales Conversions and Audience Growth

4min

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.

- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.
- How addressing the Magician's Gap will not only drive your content creation but will help your audience with their decision to buy during cart open.
- Why talking in "expert language" can cause a disconnect with your audience—and what language to use instead.
- How collecting testimonials as social proof can instantly connect with your audience (if they're written in a way that leverages their value).
- How gauging your audience's "warmth" will help you decide how to grow your audience between launches.

SHOW LINKS:
- DM me "MAGIC" on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit stephtaylor.co/magic

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Remember Everything You Learn from Podcasts

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Imperfect Action

Offers not converting? Try these 7 tweaks to make more sales

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding Audience for Effective Launches

Bridging the Knowledge Gap for Sales

Effective Communication in Launch Content

Remember Everything You Learn from Podcasts