Cody McBroom joins the podcast to talk about how he built his successful coaching business with a few key practices. 1) Relentless focus on serving the client/potential client. 2) Building a library of resources to serve his audience and gain relevance with a broader community. 3) A deep understanding of SEO. We share key inspirations and influences along our similar career paths and timelines.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Sam Miller of Sam Miller Science joins to talk about his career progression, his work mentoring and educating people on the science of metabolism. Sam dives into the gap in our knowledge and the nuanced middle ground between polarized extremes on metabolism, with the goal of helping people who feel lost or unequipped to have these conversations with clients. We talk about how Sam stays grounded and humble. Plus some details about his upcoming book Metabolism Made Simple.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Eric Bugera joins me to talk about his work with the Pre-Script team and why they've been successful. We explore the rise in combativeness and tribalism within various fitness industry communities and in our online space, and how to navigate. We also share our philosophies on how to approach social media on our terms to help people. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Derek Mendoza returns to share early details of his February 2023 conference Raise The Bar. Along with cofounder Nick Lambe, Derek executed on one of the best fitness conferences and lineups I've personally attended, in their 2022 inaugural event. Derek shares how they plan to improve upon last time. Derek also shares some of his efforts in building a new coarse for driven entrepreneurs. We dive into developing an identity around career success and the importance of building community with his events.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Enrico Incarnati is a media strategist and videographer, formerly working with Jordan Syatt. Enrico provides tons of advice on developing you media, social media, and video skills, plus he shares his experience working with Jordan Syatt as he grew his own career. Enrico also shares the important choices and skills he feels matter most for creators and fitness professionals now and in the future.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Dr. Gabrielle Fundaro makes her long overdue appearance on the podcast to deep dive into the challenge of navigating a sea of overblown, sensational, combative, and polarizing fitness industry media, while maintaining your values, integrity, and sharing the nuanced truth. Gabrielle shares some practical insight into the evidence based nuance of the gut health discussion and some practical takeaways for coaches to share with clients. We provide some insight into the growing combativeness within the fitness industry and how to navigate relatively unscathed.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Lee Boyce shares his best advice for new and young fitness professionals on the path to growing your career and media. Lee shares his process for deciding what to allocate his time to and advice for setting boundaries. We deep dive into the value of developing organic and authentic relationships across the industry, and warn against being transactional in your approach to relationships.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Dr. Caleb Burgess brings his expertise as a doctor of physical therapy and as a strength and conditioning coach to explain some of the tribal and polarizing behavior displayed in the fitness industry and where it intersects with physical therapy. We tease out the nuance of what can often appear to be extreme and polarized positions and ideas, and explain why these battles happen and what you the fitness professional can do to avoid being caught in the middle. Caleb talks about his positive and educational approach to helping the end user instead of trying to impress other fitness professionals.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Matthew Ibrahim returns to talk about his recent speaking appearance at the national NSCA convention and the career path to get there. We discuss how educating other coaches through writing, speaking, and other forms is not about the money but paying it forward to other coaches, and growing authority in the industry. Matthew also shares why he never wants to fully stop coaching clients in person.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Marc Megna is one of the ownership team of the popular Miami based gym chain, Anatomy. He's a skilled storyteller and shares lessons from his experience as a pro football player, trainer, gym owner, and other highlights and low lights of his life. Marc is student of leadership and great example of humility. Marc shares what to know before venturing into opening a gym and the best parts of the experience.  --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support