

Lift Free And Diet Hard with Andrew Coates
Andrew Coates
The Lift Free and Diet Hard Podcast dives deep into the science and practice of living a strong, healthy, and intentional life. Hosted by Andrew Coates, the show brings together inspiring guests to share insights, stories, and practical advice that empower listeners to build confidence, make informed choices, and stay resilient in their fitness and wellness journeys. Every episode encourages thoughtful exploration of what it means to lift free, diet hard, and live fully.
Episodes
Mentioned books

Aug 6, 2024 • 35min
EP #319 Jennifer Van Barneveld: No Backup Plan
Jennifer Van Barneveld returns with stories of her humble beginnings before building a successful business and running one of the few remaining in print fitness publications.
Jennifer highlights how she went all in with no plan B, her mindset that led to growth and success, and how she found important people to build with.
Jennifer will also be appearing as a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14, message me for more details.

Jul 30, 2024 • 39min
EP #318 Dr Christle Guevarra: Coaching Clients On Ozempic
Dr. Christle Guevarra, a medical expert specializing in GLP-1 Agonist drugs, shares her insights on the use of Ozempic in client coaching. She dispels myths about the drug being a form of 'cheating' and stresses the importance of resistance training while on Ozempic. Christle also delves into the psychological aspects of hunger and obesity, advocating for a balanced approach to nutrition. Finally, she highlights how personalized coaching can significantly improve health outcomes for those using such medications.

Jul 22, 2024 • 55min
EP #317 Luka Hocevar: 3 Mile Famous and the Career Acceleration of Fitness Conferences
Luka Hocevar returns in this special edition episode
Luka returns this October 10-12 with the Vigor Ground Fitness and Business Summit(where I will be presenting) and Luka is also a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14.
We want you to seriously consider attending at least one because we believe it will change your life and career.
Luka shares how his early and consistent investment in travelling to fitness events changed his career and fostered life long relationships.
Luka also shares a lot of wisdom in how you can become "3 Mile Famous" and gain reps with local seminars to both develop public speaking skills and grow your local and international brand.
While this episode is definitely meant to get you to come hang with us at these events, there's a rich array of take aways for every go-getting/go-giving coach who wants to thrive in our industry

Jul 22, 2024 • 49min
EP #316 Kasey Jo Orvidas: Psychology Meets Fitness
Kasey Jo Orvidas guests to share wisdom from her background in psychology (a PhD) and how to apply it to coaches and clients in fitness.
Kasey shares:
-Why coaches need to spend more time on the things they aren't good at
-How to "find your people" and why it's important in career and life
-How to "hack willpower"
and a whole lot more.
You're already great at the X's and O's of training, it's time for a deeper dive into skills that will make you a better coach and one of the best resources in our industry in Kasey.

Jul 9, 2024 • 52min
EP #315 Brad Dieter: AI, Ozempic, and The Industry Bull Whip
Brad Dieter, co-owner and CEO of Macros Inc. and a leading voice in fitness coaching, shares his insights on the future of the industry. He discusses the impact of AI, emphasizing the need for ethical considerations in its use. Brad also navigates the complexities surrounding Ozempic and similar GLP-1 drugs, highlighting their role in weight management and muscle preservation. Additionally, he underscores the significance of professional networking and community engagement for career growth, while introducing exciting plans for an upcoming conference.

Jul 2, 2024 • 1h 9min
EP #314 Steve Keane: Super Viral
Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career:
We talk about:
-If Steve would wish this kind of massive social media growth on his worst enemy
-How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity
-Steve's thoughts on what really goes into app development
-How he deals with the volume of attention and how the experience hasn't fundamentally changed who he is.
-Much more, enjoy

Jun 25, 2024 • 50min
EP #313 Victoria Pal: Longevity in Life, Longevity in a Fitness Career
Celebrity fitness trainer Victoria Pal discusses working with high net worth clients, focusing on longevity and lifestyle education. She emphasizes mastering basics while staying open-minded, providing concierge services, and debunking misconceptions about training celebrities. The podcast explores holistic approaches to fitness, nutrition, hormonal health, and transformative interventions, highlighting the importance of individualized education and debunking health trends.

Jun 11, 2024 • 43min
EP #312 Sharelle Grant: Programs, Video Media, and Should You Develop Your Own App
Sharelle Grant guests to talk about:
-Does creating "better" than already good programs really make a difference or differentiate you with general population clients?
-Why she focuses on good principles of training
-How she leaned into and had success with video based social media
-How she developed an app and should you develop your own
-Thoughts on building a subscription, one to many coaching offering.

May 28, 2024 • 54min
EP #311 Christian Thibaudeau: Sciencing Your Way Out Of Hard Work
Christian Thibaudeau returns to talk about his upcoming speaking appearances:
-We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference.
And Christian shares his thoughts on:
-Why he went back to doing more in person coaching and it's value in staying current as an educator
-Traditional gatekeepers of industry authority and current social media potential
-How he got started in writing for T-Nation
-And a big discussion on training tactics, and what ultimately matters and works
-What he means by people "sciencing their way out of hard work"?

May 21, 2024 • 50min
EP #310 Dr Susie Spirlock: What You Need To Know About Physical Therapy
Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it.
Dr Susie Spirlock is my guest to share a ton about:
-how evidence based physical therapy has advanced
-the problems with outdated methods
-the appropriate use of passive treatments
-the importance of loading exercise
-the role of your nervous system in outcomes
-important notes on pain and movement
-our nuanced thoughts on assessments
and
-how Susie embraced social media and travelling to events to grow her brand and opportunities to educate