Nudge

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Vanessa’s book: https://www.vanessabohns.com/The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXWFollow Vanessa on Twitter: https://twitter.com/profbohnsSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In this engaging discussion, Professor Vanessa Bohns, an expert in social influence from Cornell University, reveals the surprising ways we underestimate our own impact. She tackles the 'liking gap,' explaining how we often think others don’t like us as much as they actually do. Bohns shares insights on how our beliefs shift based on our audience and highlights the innate influence we possess in social settings. Tune in for a fresh perspective that will change how you view your own social interactions!

Why do we remember the first thing we see or hear? Dive into the primacy effect, which reveals how initial impressions shape our perceptions. Discover why starting with good news is a winning strategy and how this insight can boost sales. Learn how the order of information impacts decision-making and memory recall, from marketing pitches to everyday choices. Unearth the intriguing quirks of human judgment that can tip the scales in competitive environments.

Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listLisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listLisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

Harry Dry, founder of marketingexamples.com, shares his insights into clever and impactful marketing strategies. He highlights memorable campaigns like Wordle's viral success and Hinge's unique connection-driven branding. Harry delves into creative examples from brands like Heinz and NordVPN, showcasing how simplicity and personal branding can captivate audiences. He also discusses the innovative experiences from restaurants and identity-driven campaigns, proving that a unique approach can set a brand apart in a crowded market.

In this engaging discussion, Jason Collins, a behavioral and data scientist specializing in consumer financial decision-making, dives into the pitfalls of applying behavioral science in marketing. He shares his own experiences with unsuccessful nudges, revealing how an ill-fated email campaign cost him subscribers. The conversation highlights the replication crisis in behavioral economics and the complexities of translating lab findings to real-world applications. Plus, Jason encourages a thoughtful approach to testing strategies and the importance of evaluating social proof in advertising.

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsSign up for the newsletter: https://www.nudgepodcast.com/mailing-listPoles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash.Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsSign up for the newsletter: https://www.nudgepodcast.com/mailing-listPoles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listJoin me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill