Nudge

How To Make Someone Say Yes

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Aug 29, 2022
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ANECDOTE

Text Reminders Cut Jail Numbers

  • A simple text reminder increased court attendance by 8%, preventing 7,000 jailings in New York.
  • Minor efforts like reminders can have huge social impact in encouraging positive behavior.
ADVICE

Make Saying Yes Easy

  • Make actions easier by providing all necessary information and reminders for commitments.
  • Reduce perceived effort to increase compliance, such as sending calendar invites and timely check-ins.
ADVICE

Use Door in the Face Technique

  • Use the "door in the face" technique: ask a large request first, then follow with a smaller, desired request.
  • This creates a contrast effect and increases likelihood of the smaller request being accepted.
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