Will You Be My C A? Reframe the Question

Robert chaldini, in his book persuasion, explains how reframing can be an effective sales tactic. He shares the study where researchers were trying to get people to share their email address with a fictional energy drink company about to launch a new soft drink. Only 33 % of people volunteered their email address. For the other half of the participants, the researchers re framed the question. They asked initially, do you consider yourself to be someone who is adventurous and likes to try new things? And now 75 point seven percent of people gave their ml addresses. So from 33% to 75%. Just by re framing the question. Re framing is clearly a very powerful way to influence.