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Quick takeaways
- Effective persuasion relies on subtle strategies over assertiveness.
- Building trust through mirroring behaviors and expressing vulnerabilities enhances persuasiveness.
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Strategies for Persuasion
Becoming more persuasive involves simple strategies that can be utilized by everyone, regardless of their innate persuasive abilities. Understanding the science behind persuasion reveals that subtlety trumps assertiveness. Contrary to common belief, being assertive can lead to psychological reactance in others, making them less receptive to the message being conveyed. Studies highlight the effectiveness of subtle suggestions over forceful language in influencing behavior.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode