Nudge

I studied persuasion for 100 hours. Here’s what I learnt.

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Sep 5, 2022
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ANECDOTE

The "Million Dollar" Tactic

  • A salesperson struggling with price negotiations stumbled upon a successful tactic.
  • By jokingly stating he wouldn't charge a million dollars, the actual price seemed more reasonable.
ANECDOTE

Building Trust

  • A salesperson intentionally left materials in their car to build trust with potential buyers.
  • Allowing them back in the house fostered a sense of trust, leading to increased sales.
ANECDOTE

Social Proof in Solar Sales

  • A solar panel salesperson leveraged social proof to boost sales.
  • Mentioning installations at neighbors' houses increased the likelihood of new customers.
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