I studied persuasion for 100 hours. Here’s what I learnt.
Nudge
Persuasion Hacks - How to Make Your Writing More Powerful
A study done at ahio state university found that changing one word can massively improve how people view a product. By focusing the copy on an individual rather than a group, the message just resonated more. It also shows clearly that persuasion can work just as well on line as it can in door to door sales. And with all these persuasion hacks, you can make your writing more persuasive too, in really an absurdly simple way.
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