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I studied persuasion for 100 hours. Here’s what I learnt.

Nudge

CHAPTER

How to Persuade People With These Tactics

Compliments work even if there's a clear ulterior motive. A man who complimented a woman and asked for their phone number to arrange a date was considerably more successful when he asked on a sunny morning versus a cloudy morning. Sunny days don't just help you bag a date, individuals surveyed by phone reported themselves as 20 % more satisfied with their experience as a whole when asked on sunny days compared to rainy days. We are extremely persuaded by others, and often for inconsequential reasons like a compliment or an off hand remark about it not costing a million, or even a sunny day.

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