How to Be More Persuasive in Your Sales Process

When writing his book, chaldini shadowed top salespeople to see what tricks and tips a they hd learnt over the years. anchoring is just one of the dozens of tools that you can use to be more persuasive. Here's another example from an ex-salesperson who was bragging about the best sales pitch he had ever used. He didn't mean to do it, but since realizing that it works, he uses it time and time again - no longer has to haggle on price. But we'll get on to some peerovewed evidence on persuasion in a bit.