I studied persuasion for 100 hours. Here’s what I learnt.
Nudge
Is There a Better Way to Influence Other People?
Most of us believe that we need to be more assertive to be persuasive, but in reality, being more subtle will actually make you more persuasive. Telling somebody that they're wrong doesn't really convince them - it's the same true for people who are not right about something. The best way to persuade is this: divert at all costs if a weakness was ever brought up and talk about how tasty and beyond meat is.
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