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Questions, Not Magic
- Robert Cialdini found palm reading works because of the questions asked, not mystical insight.
- Framing questions forces memories and confirmation bias makes statements feel accurate.
Priming Dramatically Alters Responses
- Barnum-style questions prime people to recall matching memories and shift self-reports dramatically.
- Experiments showed huge jumps in declared unhappiness and willingness to try products after a Barnum prompt.
Ask Balanced Survey Questions
- Avoid one-sided, leading questions in research and surveys because they bias results.
- Use two-sided or balanced questions like 'how satisfied or dissatisfied are you' to get fairer responses.