3min chapter

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How I improved a Reddit ad by 15% using a magic trick

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CHAPTER

Are You Unhappy?

Asking the right questions can have a powerful effect on people. Expert magicians like Darren Brown do it, and novice palm readers follow suit. Can you apply this to a business? Will it help you in your marketing? To find out, I spoke with consumer psychology expert Caitlyn Borgoin.

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