Asking the Right Questions Can Help Speed Dating

The Barnum effect ad was 15% more effective than the control. It drove a much larger amount of people to my podcast and resulted in heaps more listeners. A 15% improvement from changing just two words and adding a question mark is seriously impressive. But it's not just businesses where this can be applied. Alison Wood Brooks and her colleagues have found that when people are getting to know each other, those that ask more questions are better liked. And researchers Katie Milkman, Angela Dotquerff and Dena Gremet found it can help students achieve their academic goals.