How I improved a Reddit ad by 15% using a magic trick
Nudge
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The Barnum Effect - Quizzing
The Barnum effect can work really well for writing compelling hooks. I set up a test to see if the Barnum effect works in advertising and marketing. For my test, I created two Reddit ads that encourage people to listen to this very podcast. The results surprised me because they were even more noticeable than expected.
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Transcript
