Nudge

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listJoin me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o

Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap.Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bdeThe Science of Marketing Course: https://scienceofmarketing.teachable.com

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1 The Science of Marketing Course: https://scienceofmarketing.teachable.com

The podcast dives into the intriguing world of behavioral science and the challenges of replicability in research. It explores social proof's powerful influence on listener engagement and marketing strategies. The host reflects on personal experiments, revealing surprising results, such as the sudden drop in newsletter subscriptions after a big ad campaign. Tantalizing case studies highlight how social proof can shape consumer behavior, making it clear that even great minds have fallen for its sway. Tune in for insights that can grow any audience!

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online. Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job. Melina’s book: https://amzn.to/3iP5ITE Get a free chapter: https://thebrainybusiness.com/nudge Melina’s podcast: https://thebrainybusiness.com/podcast/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally. At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list