

3 Nudges I Wish I Learned at Business School
May 23, 2022
Caitlin Burgoyne, CEO of Customer Camp, shares insights on behavioral science that she wished she learned in business school. She discusses the power of incremental requests to boost engagement and how recency bias can shape marketing strategies. Caitlin explains loss aversion, illustrating its significance in decision-making with compelling examples like Amazon Prime's tactics. Discover how understanding these concepts can transform marketing approaches and lead to better customer experiences.
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Behavioral Science Gap
- A marketing degree can lack crucial behavioral science principles.
- Behavioral science is essential for understanding customer decisions and improving marketing effectiveness.
Recency Bias
- Recency bias favors the last and first pieces of information presented.
- Leverage this by strategically positioning key messages at the beginning or end of presentations or customer interactions.
Recency Bias Examples
- Octopus Energy uses a 'wheel of fortune' after bill payment to improve customer experience.
- Dishoom restaurant offers a chance for a free meal with a dice roll, leaving a positive lasting impression.