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3 Nudges I Wish I Learned at Business School

Nudge

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Understanding Loss Aversion

This chapter explores the principle of loss aversion and its impact on behavior, illustrated through creative marketing strategies and the popular show 'Who Wants to Be a Millionaire?'. It also examines the 'foot in the door' technique, showing how small initial commitments can pave the way for larger actions, supported by relevant studies and anecdotes.

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