Caitlin Burgoyne
CEO of Customer Camp, a training company that helps people understand buyers using research techniques and marketing psychology.
Best podcasts with Caitlin Burgoyne
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May 23, 2022 • 21min
3 Nudges I Wish I Learned at Business School
Caitlin Burgoyne, CEO of Customer Camp, shares insights on behavioral science that she wished she learned in business school. She discusses the power of incremental requests to boost engagement and how recency bias can shape marketing strategies. Caitlin explains loss aversion, illustrating its significance in decision-making with compelling examples like Amazon Prime's tactics. Discover how understanding these concepts can transform marketing approaches and lead to better customer experiences.
