The Power of Ignorance

How creative solutions emerge when we admit what we don't know

Book • 2021

In 'The Power of Ignorance', Dave Trott shares stories and insights on how acknowledging what we don't know can be a powerful tool for creative thinking and problem-solving.

The book emphasizes the importance of an open mind and challenging conventional wisdom to find innovative solutions.

It offers practical lessons applicable across advertising, business, and beyond.

Mentioned by

Phil Agnew

Mentioned in 0 episodes

Mentioned by

Phil Agnew

as a book containing a case study about a New York theatre producer using social proof to sell tickets.

#67: Growing this podcast with nudge experiments | Social proof

Mentioned by

Phil Agnew

as the source of the Who Wants to Be a Millionaire example.

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