Dave Trott

We're revisiting what creativity is, how to express it and find it, with a legend of the advertising industry Dave Trott. Just as John Cleese wrote brilliant sitcom and sketches, Dave created brilliant advertising over a career in which he founded five agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott.What I think you're going to love about this conversation is Dave's to the point, sharp witted, no BS worldview. David Ogilvy’s greatest creation is David Ogilvy he says while his real heroes are Bill Bernbach, John Webster and Edward de Bono.We talk about the conditions for creative outcomes, serendipity and mistakes, the nonsense of ad awards, getting upstream of problems and selling tampons to lorry drivers. I think you're going to enjoy this one.Subscribe for more here.Follow me on Twitter. Hosted on Acast. See acast.com/privacy for more information.

Dave Trott, an expert in advertising, discusses the importance of practical experience, the viral Geico 'Hump Day' ad, alternative ad scripts, understanding the audience and market, and their ads and website.

Industry experts discuss the key elements of a successful advertisement, including comfort, challenge, subtle selling, history, teamwork, simplicity, and collaboration. The benefits of stimuli-based advertising, the importance of strong creative and noticeability, and the lack of bravery in today's creatives are explored. Challenges in creating great ads today, such as separation of agencies, focusing on information rather than persuasion, creating country-specific ads, and rules of captivating ads, are also discussed.