I Love That Ad | #134 w/ Dave Trott

Oct 4, 2023

Dave Trott, an expert in advertising, discusses the importance of practical experience, the viral Geico 'Hump Day' ad, alternative ad scripts, understanding the audience and market, and their ads and website.

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The Importance of Practical Experience in Advertising

03:39 • 13min

Geico's Viral 'Hump Day' Ad

Alternative Ad Scripts and Catchy Expressions

20:14 • 30min

Understanding the Audience and Market in Advertising

Discussion about Ads and Website, and Sponsor Recognition