Harnessing Loss Aversion in Marketing Strategies

I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Katelyn's newsletter: https://customercamp.co/whywebuy/

Katelyn's Twitter: https://twitter.com/KateBour

Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2

Dishoom’s matka: https://imgur.com/a/Wx8yy9B

Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO

The foot-in-the-door poster: https://imgur.com/a/MrdPLJA