Nudge

Tiny Tweaks to Make Travel Easier

Jun 20, 2022

30:49

Highlights

AI Chapters

Episode notes

The Importance of Making Public Transport Easier to Use

01:47

The Evolution of Experience Over Speed

02:53

Human Centered Design

05:04

Introduction

4min

Why We Need Human-Centered Design in Transport

2min

Human Centered Design

5min

The Evolution of Experience Over Speed

3min

The Importance of Time Management in Business

6min

The Car Has a Royal Flush of Biase

3min

Better Journey Planners and Better Live Information for Local Transport

3min

The Importance of Making Public Transport Easier to Use

2min

Taking the Train for the First Time

5min

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/

Pete's Twitter: https://twitter.com/pete_dyson

Learn more about Pete's work: https://www.transportforhumans.com/

Phill's Twitter: https://twitter.com/p_agnew

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