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Tiny Tweaks to Make Travel Easier
Nudge
The Evolution of Experience Over Speed
The marketers behind Eurostar marketing initially created ads that promoted the speed of the journey, highlighting how quick the train was. But once flatbed seating and traditional jumbos became available, customers flocked for slower journeys which were more enjoyable. The marketers behind Concord experienced the exact same transformation. They started by promoting the flight as a supersonic jet and then they changed the marketing as an 11 mile high social club. Ultimately this preference for experience over speed killed the Concord.
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