Tiny Tweaks to Make Travel Easier
Nudge
00:00
The Importance of Making Public Transport Easier to Use
We would want to improve the passenger experience just for many reasons. The only way we're going to have a sustainable transport system is also by making the experience really, really good. We go into some detail about building habits and norms that would enable public transport to get a fairer shot at being competitive with other things. It's a degree of which I think we would be serve a society better off in the future if more people could travel.
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