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Tiny Tweaks to Make Travel Easier
Nudge
The Importance of Making Public Transport Easier to Use
We would want to improve the passenger experience just for many reasons. The only way we're going to have a sustainable transport system is also by making the experience really, really good. We go into some detail about building habits and norms that would enable public transport to get a fairer shot at being competitive with other things. It's a degree of which I think we would be serve a society better off in the future if more people could travel.
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