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Tiny Tweaks to Make Travel Easier
Nudge
Why We Need Human-Centered Design in Transport
Pete Dyson is a behavioral scientist who specializes in transport and travel behavior change. He has recently written a book with Rory Sutherland called Transport for Humans. Pete, like me, is fascinated about applying human first principles to problems. For Pete, he focuses on transport, looking at how tiny tweaks can have a big impact on travel.
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