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Tiny Tweaks to Make Travel Easier
Nudge
Taking the Train for the First Time
Many of us who use public transport regularly don't realize that there's actually quite a lot of time and cognitive effort required to learn how to use the new route. Enticing new users onto public transport even once could help shift habits. The Dutch make train trips free for anybody who presents a Dutch language book, one that was purchased within the last week,. Thereby selling train travel as time for what people really value. A seat offering room for reflection and a bit of time to study the Dutch language.
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