Nudge

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Zoe’s book: https://bit.ly/3ajysn6Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoUDan Pink eventually says yes: https://imgur.com/a/X24SGBuZoe’s website: https://www.zoechance.com/Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listFollow me on Twitter: https://twitter.com/p_agnewConnect with me on LinkedIn: https://bit.ly/3mcmaiZListen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Zoe’s book: https://bit.ly/3ajysn6Zoe’s website: https://www.zoechance.com/Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMYSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listListen to episode 11: https://bit.ly/3O52fOR

At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listHalo Effect Experiment Results: https://imgur.com/oV4REzq

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sam’s book: https://linktr.ee/evolutionaryideasMonteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7iIntermache’s freshest orange juice: https://imgur.com/a/P0rv140My labour illusion Reddit ad: https://imgur.com/a/fnkiY9VSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Sam Tatam, Head of Behavioural Science at Ogilvy, argues that true innovation comes from building off other good ideas. He explores how nature can inspire innovative solutions. The podcast discusses borrowing ideas from different fields, psychology-based marketing, and the concept of signaling in nature and human society.

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Question one: https://imgur.com/a/EmYmJPyQuestion two: https://imgur.com/DnrsQxVQuestion three: https://imgur.com/a/mZFmaooMaddie’s book Change for Better: https://bit.ly/37gTdyuFollow Maddie on Twitter: @maddie_croucherSign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Karla's website: https://kstarr.com/Karla's substack: https://substack.com/profile/873539-karla-starrSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/Pete's Twitter: https://twitter.com/pete_dyson Learn more about Pete's work: https://www.transportforhumans.com/Phill's Twitter: https://twitter.com/p_agnewSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-listThe Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdfIPA paper on checking your fire alarms: https://bit.ly/3h8K0tqMy fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz

Caitlin Burgoyne, CEO of Customer Camp, shares insights on behavioral science that she wished she learned in business school. She discusses the power of incremental requests to boost engagement and how recency bias can shape marketing strategies. Caitlin explains loss aversion, illustrating its significance in decision-making with compelling examples like Amazon Prime's tactics. Discover how understanding these concepts can transform marketing approaches and lead to better customer experiences.