Nudge

Julius Caesar: How to influence an empire

16 snips
Nov 7, 2022
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ANECDOTE

Caesar's Pirate Ransom Anecdote

  • Julius Caesar was captured by pirates who demanded 20 talents of silver for ransom.
  • Caesar demanded they increase it to 50 talents, signaling his higher worth and confidence.
INSIGHT

Power of Costly Signaling

  • Costly signaling conveys value proportionate to its expense.
  • Caesar's expensive parties and high ransom requests boosted his reputation effectively.
ANECDOTE

Caesar's Lavish Public Acts

  • Caesar spent beyond his means hosting lavish parties and funerals as costly signals.
  • This risky behavior built his popularity despite his limited wealth.
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