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3min chapter
Julius Caesar: How to influence an empire
Nudge
The Power of Costly Signaling
The power of costly signaling. A principle that frustrated Charles Darwin grew the popularity of the potato and propelled Caesar to Roman Empire. Phil Agnew talks with Rory Sutherland, the advertising legend who runs the Ogilby behavioral science lab. On this show, we discuss everything from costly signaling to the simple ways to improve train travel.
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Listen to the best highlights from the podcasts you love and dive into the full episode