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Julius Caesar: How to influence an empire

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CHAPTER

Caesar Created His Own Costly Signals

Charles Darwin identified costly signaling while studying a peacock's tail. It was an oddity in the natural world that contradicted his theory of evolution. In 1975 Amort Zahari, a biologist at Tel Aviv University, developed the theory of costly signaling. According to Sahafi, costly signals are harder to fake and therefore more believable. The ability to survive conveys a genuine genetic fitness to potential mates. Less fit specimens don't have the agility available to avoid predators when handicapped with a long tail. This is something that seems to have been part of civilization throughout history. Many of the Roman leadership positions in military, but especially in the church, involved costly signaling. Caesar went further, creating his

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