Nudge Steve Jobs: How he persuaded the world (part 2)
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Jan 9, 2023 
Explore how Steve Jobs used persuasion techniques to sell technology, leveraging psychological principles for marketing success. Learn about the impactful 'Think Different' ad campaign, innovative design strategies for the iMac, and pricing tactics for the iPod, iPad, and iPhone. Gain insights on psychological persuasion and Steve Jobs' techniques that can enhance entrepreneurial success.
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Apple's Comeback
- In a 1998 keynote, Steve Jobs reassured Apple's stakeholders after a period of decline.
- He emphasized the hard work of the team, highlighting long hours and a renewed sense of direction.
The Labor Illusion
- Steve Jobs consistently highlighted the effort behind Apple's products, capitalizing on the "labor illusion".
- This principle suggests that perceived labor increases the value of the end product.
iPod Nano Launch
- When introducing the iPod Nano, Jobs showcased previous generations, emphasizing Apple's continuous work.
- This reinforced the labor illusion, making the new product seem more valuable.