Nudge

The secrets salespeople won’t tell you

10 snips
Nov 21, 2022
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ANECDOTE

Shark Tank Pitch Fails

  • On Shark Tank, entrepreneurs tried to demonstrate their lock was necessary by kicking a door down live.
  • The door wouldn't break with kicks, ruining their pitch despite their product's success.
ANECDOTE

From Soccer to Sales

  • Brothers Louise and Fonzi transitioned from soccer to entrepreneurship including selling stickers and T-shirts.
  • They learned sales and marketing skills through various businesses over seven years.
INSIGHT

Empathy Boosts Sales Success

  • Sales success improves dramatically when you take the perspective of the buyer.
  • Empathizing helps find solutions that satisfy both sides in negotiations.
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