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The secrets salespeople won’t tell you
Nudge
The Best Elevator Pitch of All Time
Listen closely and try to pinpoint the most important aspect of their pitch. There are dozens of ways you can showcase value in your pitch. But my favorite example, again, comes from the book to Sellers Human. And I think it's the best elevator pitch of all time. Elisha Otis started his company over 150 years ago and today it makes 13 billion in revenue each year.
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