Nudge

Cost-free marketing that actually works

Oct 31, 2022

26:04

Highlights

AI Chapters

Episode notes

The Importance of Qualitative Testing in Bread Packaging

03:22

Train Stations in France - Disrupting Habits

05:16

Costly Signaling and Salience

02:16

Introduction

2min

Ogilvy - A Cost-Free Solution to Food Waste

5min

The Importance of Qualitative Testing in Bread Packaging

3min

Train Stations in France - Disrupting Habits

5min

Costly Signaling and Salience

2min

Using Eyes to Improve the Look and Feel of the Streets

5min

Behavioral Science Can Change Behaviour

3min

The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022

French train station app-style departure board: https://imgur.com/a/0YoahRE

“Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV

Mike’s Twitter: https://twitter.com/MikeDHughes

Ella’s Twitter: https://twitter.com/ellajenkins95