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2min chapter
Cost-free marketing that actually works
Nudge
Costly Signaling and Salience
The idea is people who see big out of home advertising are more likely to be convinced by the ad. The company behind this example was struggling to hire a graphic designer so they leveraged costly signaling and salience. They crudely designed their poster in Microsoft Paint and drew the words looking for a graphic designer email us to apply. Nobody's ever seen such a poorly designed billboard before so it grabs our attention.
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