The Importance of Qualitative Testing in Bread Packaging

Research suggested that people wanted to freeze it straight away in order to preserve the freshness. People also suggested that frozen bread was actually linked to less quality, which we didn't realize before. By leveraging behavioural science, you can find cheaper initiatives to shift behaviour. It reminds me of the story behind good life margarine. Back in the early 1900s, nobody would buy margarine. Sales dwindled behind butter at just 2% of the US spread market. This is despite the fact that margarine was both cheaper and healthier. Good life margarine tried all sorts of expensive marketing campaigns to shift behaviour but nothing worked. So they decided to change the natural colour of the margarine from the un