Using Eyes to Improve the Look and Feel of the Streets

Westminster City Council had a huge visual problem on the streets and that was that in the communal bin areas which were on outside of the streets. Residents were placed in their bags next to the bin rather than in the bin so this causes problems down the line. The council wanted to create a much more emotional and much more engaging and salient way to communicate with residents. They created what we called a no dumping zone around the bins using images of flowers so people were less likely to place bags on images that they thought were beautiful. We also developed trash talk where we developed these monsters as part of the bin design and they came up with new messages. Things like another delivery leave the evidence with me