2min chapter

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Cost-free marketing that actually works

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CHAPTER

Introduction

My first million is a podcast bought to you by the HubSpot podcast network, the audio destination for business professionals. It features famous guests like Gary V, Steph Smith and Peter Levels and shares their secrets for how they made their first million. I think there's a common lie that we're repeatedly told in business: You have to spend money to make money. But heaps of evidence suggests that isn't true. Uber didn't have more budget than every local taxi company combined, yet they took over the industry. Blockbuster spent much, much more than Netflix on branding and marketing, but still lost out. Tesla supposedly didn't spend any money on advertising yet. They're one of the fastest

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