
RevOps Lab
Welcome to the RevOps Lab - a podcast exploring the art & science of Revenue Operations.
Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenue engines.
This show is for everyone interested in processes, tooling, enablement, and strategies to supercharge your GTM play.
To find more episodes and resources on scaling your revenue engine, visit getweflow.com/revops
Latest episodes

Apr 16, 2024 • 43min
#25 How Sales Enablement impacts Revenue Operations - Stephanie Middaugh, Head of Global GTM Enablement at Pinecone
In today’s episode we dive deeper on the relationship between sales enablement and revenue operations.
What you’ll learn in this episode:
How to enable your GTM team
Most common mistakes in GTM onboarding
Key enablement KPIs
How to bridge GTM enablement and RevOps
You can find more information about Stephanie here:
https://www.linkedin.com/in/sjmiddaugh/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) How did you end up in RevOps?
(00:04:27) What is sales enablement to you?
(00:07:31) RevOps at Pinecone
(00:13:21) Onboarding at Pinecone
(00:19:09) Best leadership practices & aligning success metrics across teams
(00:21:20) Onboarding mistakes
(00:31:16) Tech stack in sales enablement
(00:34:28) Key enablement KPIs
(00:40:31) Advice to your younger self

Apr 9, 2024 • 39min
#24 Keeping RevOps lean - Anastasiia Binns, Head of RevOps, Semble
In today’s episode Anastasiia shows you how to keep your RevOps team lean.
What you’ll learn in this episode:
What is LeanOps?
What are the benefits & risks of this framework?
What a lean RevOps tech stack & org look like
You can find more information about Anastasiia here:
https://www.linkedin.com/in/anastasiia-vasiutina/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) How did you get into RevOps?
(00:07:33) What is "LeanOps" all about?
(00:13:05) Benefits & risks of the LeanOps framework
(00:19:24) Building & buying a tech stack
(00:27:35) Lean GTM-to-RevOps ratio
(00:35:29) What advice would you give your younger self?

Apr 2, 2024 • 22min
#23 7 CRM mistakes you should avoid, Philipp Stelzer, Co-founder at Weflow
Philipp, an expert in RevOps, discusses the seven deadly sins of RevOps. He covers topics such as the pitfalls of using external developers, issues with customization, tracking incorrect KPIs, and the limitations of free tools.

Mar 26, 2024 • 46min
#22 How RevOps works in Enterprise, Ian Matthews, VP GTM Strategy, Planning & Incentives at Teradata
In today’s episode we look at how RevOps is done in Enterprises. With insights from Teradata, we discuss frameworks for RevOps and the requirements for organizing a huge GTM org.
What you’ll learn in this episode:
How RevOps is done at Teradata
How RevOps works in Enterprise
Forecasting with complex sales motions
You can find more information about Ian here:
https://www.linkedin.com/in/ianmatthews/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/How did you get to RevOps?
(00:07:14) How do you ensure high accuracy in Forecasting?
(00:11:19) How is RevOps done at Teradata?
(00:18:34) GTM & RevOps org at Teradata
(00:27:03) Sales motions & ACVs
(00:33:44) Forecasting with complex sales motions
(00:43:25) What would you tell your younger self?

Mar 19, 2024 • 24min
#21 Creating an effective forecasting process - Ping Del Giudice, VP of RevOps at EV Connect
Today’s episode is fully focused on one of our favorite topics: forecasting! It’s always worth talking about, because it’s much more than the number that comes out at the end - it’s an entire process.
What you’ll learn in this episode:
How to run a forecasting cadence
When to start a forecasting process
RevOps’ role in the forecasting process
You can find more information about Ping here:
https://www.linkedin.com/in/pingdelgiudice/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/How did you get into RevOps?
(00:03:11) RevOps’ role in the forecasting process
(00:08:22) How to run a forecasting cadence
(00:11:18) Forecasting is more than just meetings
(00:14:51) When to start a forecasting process
(00:19:23) Forecast categories
(00:22:04) What advice would you give your younger self starting a career in RevOps?

Mar 12, 2024 • 32min
#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha
Learn about running RevOps in a product-led growth company with insights into Lusha's approach. Topics include CRM setup for PLG, sales forecasting, MQLs & PQLs, and sales methodologies at Lusha. Discover the evolution to structured enterprise sales and revenue forecasting in product-led growth firms.

Mar 5, 2024 • 32min
#19 Financial metrics that drive customer success ops - Haden Cosman, Senior RevOps Manager, SoSafe
In this episode, we dive into the financial metrics of CS Ops, how they impact decision-making, and what levers you can pull in CS to positively impact those metrics while optimizing NRR.
What you’ll learn in this episode:
What are the main financial metrics for RevOps?
Specific examples of how those financial KPIs actually drive behavior
Who defines metrics and goals in large organizations?
You can find more information about Haden here:
https://www.linkedin.com/in/haden-c-93271160/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What are the main financial CS metrics?
(00:05:20) How do you measure and attribute CS metrics
(00:08:16) SoSafe’s service model and CS responsibilities
(00:19:18) Communicating metrics and goals to the revenue org
(00:22:24) Key drivers for driving CS efficiency
(00:28:48) What advice would you give your younger self?

Feb 27, 2024 • 33min
#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement
Today, I'm talking to Doug Davidoff, the CEO & Founder of Lift Enablement. Doug shares his view on sales and marketing, the role of the CRM, and why CRM adoption isn't cutting it.
What you’ll learn in this episode:
How to implement CRM correctly & effectively
What pitfalls you have to take into account
How to use a CRM as effectively and sensibly as possible
You can find more information about Doug here:
https://www.linkedin.com/in/doug-davidoff-76396b1/
RevOps Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/
Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What is the role of CRM
(00:07:49) What pitfalls are you observing while working with different companies?
(00:18:53) CRM Adoption vs. Utilization
(00:25:19) How to turn CRMs into something useful
(00:31:21) What would you tell your younger self when you had to start over again?

Feb 20, 2024 • 38min
#17 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs
In this episode, Paul shows us how he runs a 25-people RevOps team at HeyJobs - and how it’s quite similar to product management. To Paul, product management is a lot about understanding customer problems (that is, internal users) and their behavior.
What you’ll learn in this episode:
How HeyJobs structures its RevOps org
What effective RevOps planning & roadmapping looks like
How to run RevOps with a product mindset
You can find more information about Paul here:
https://www.linkedin.com/in/dr-paul-kallenberger-882a65130
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What do we have to know about HeyJobs
(00:05:39) How do you structure your RevOps org?
(00:07:20) Ratio of sales/marketing org to RevOps
(00:09:09) Running RevOps like a product team
(00:11:05) Are you using specific frameworks for RevOps and how do they work?
(00:19:56) RevOps planning & roadmapping at HeyJobs
(00:32:33) How do you do user-research in your revenue organization?
(00:36:55) What would you tell your younger self when starting RevOps again?

Feb 13, 2024 • 36min
#16 Driving growth with customer success - Eddie Reynolds, Strategic RevOps Consulting for B2B SaaS
We are talking with Eddie about the importance of customer success - from implementing processes to create onboarding, to expansion, and renewal.
What you’ll learn in this episode:
How to manage and forecast the customer success pipeline
What is the current state of RevOps?
Where are opportunities for companies?
You can find more information about Eddie here:
https://www.linkedin.com/in/edwardreynolds/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction
(00:02:39) How do you define RevOps and what strategy does this mean for you?
(00:04:46) What are the problems in customer success right now?
(00:08:37) What are best practices in the onboarding-process?
(00:14:18) What were the biggest changes in customer success in the last 12-18 months?
(00:18:13) Is there a playbook to stay on track the whole year in the usage-process?
(00:23:35) How do you do pipeline management for expansion of renewal-opportunities?
(00:28:13) What else is important when thinking about customer success?
(00:31:57) What does growth look like in the next couple of years?