Today, I'm talking to Doug Davidoff, the CEO & Founder of Lift Enablement. Doug shares his view on sales and marketing, the role of the CRM, and why CRM adoption isn't cutting it.

What you’ll learn in this episode:

How to implement CRM correctly & effectively

What pitfalls you have to take into account

How to use a CRM as effectively and sensibly as possible

You can find more information about Doug here:

https://www.linkedin.com/in/doug-davidoff-76396b1/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/

Weflow: https://www.getweflow.com/

Marker:

(00:00:00) Introduction/What is the role of CRM

(00:07:49) What pitfalls are you observing while working with different companies?

(00:18:53) CRM Adoption vs. Utilization

(00:25:19) How to turn CRMs into something useful

(00:31:21) What would you tell your younger self when you had to start over again?

#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement